by Kathy Sabo March 28, 2023
Starting an online business has presented us with a challenge- how do we get through all the noise out there and get people’s attention? Without a storefront, marketing is critical for our business to grow. Social media is important, but there are many more ways to market. We have developed various channels such as email marketing, networking, and word of mouth. In this second year, we are experimenting to find the best marketing strategies that work best for us and our target audience.
Canadian author Gair Maxwell’s book, “Big Little Legends,” highlights how small businesses can differentiate themselves. His words resonate deeply: “What makes you different makes you an original. What makes you original makes you a leader.” At QCGifts.ca, we embody this sentiment by exclusively partnering with local businesses from Saskatchewan and offering in-house customization. It's essential that our community is aware of these unique qualities that set us apart.
During a recent brainstorming session with Gord Moker, Colin Neufeld, and my spouse Gus, we discussed QCGifts.ca. Over coffee, Gus and I explained how our business just entered our second year of operation. Our goal is to spread the word about our services and how we can help both individuals and businesses with their gift-giving needs.
You probably are asking why Gord and Colin?
Gord has accumulated almost 45 years of experience across the public, private, and not-for-profit sectors. As a TEC (The Executive Committee) Canada leadership coach, he is a strong advocate for the power of effective collaboration. His wife, Val Moker, was our first artist collaboration. Gord, having heard about what we were doing, reached out to have a coffee. That coffee led to some advice that has been instrumental in the growth of QCGifts.ca. Moreover, he has a passion for performing acapella in the Barbershop Style.
Colin has been active in the Saskatchewan music industry since 1990. He specializes in low brass instruments and has performed, toured, and recorded in a variety of genres. Colin is also a music teacher at Johnson High School, where he has the pleasure of sharing his love of music with students on a daily basis. In addition to teaching, he serves as the Youth in Harmony Director of the Living Skies Chorus, with Gord as a fellow chorus member. He also is building his music arranging portfolio, which we are excited to help him with.
After many coffees with Gord, defining what QCGifts.ca really is, and understanding our purpose, and what we are about – he has planted seeds to help us thrive. Gord suggested we do something to get the word out. We need our “Purple Cow.” (Seth Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . .remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they will not ignore a Purple Cow.)
After a fruitful brainstorming session, Colin got to work and composed a jingle that perfectly captures the essence of QCGifts.ca. Gus and I met up with Colin and listened intently to the catchy tune he had created. The wheels were set in motion. With our thumbs up from us, Colin collaborated with Gord to finalize the lyrics for the jingle. Gord generously rallied his quartet to agree to record the jingle for us. We are thrilled about this entire process and will keep you informed on its progress.
by Kathy Sabo May 30, 2023
by Kathy Sabo May 23, 2023
by Kathy Sabo May 16, 2023
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